Añejo Superior

8 July, 2020

AGENCY: OGILVY & MATHER

CAMPAIGN: 2016

AÑEJO SUPERIOR

AÑEJO SUPERIOR

AÑEJO SUPERIOR

The brand recovered the iconic neons of the 70s and classified its bottle renewal through a graphic piece.

Ron Brugal celebrated its 125th anniversary with a change of look for its flagship product, Brugal Añejo, launching an advertising campaign. Aligned with the positioning “You are the origin” and developed by Ogilvy & Mather, the recovery campaign of the iconic neons of the 70s giving them a much more current appearance and in line with the graphic line of the brand.

The campaign was displayed on fences and canopies in the main cities with a creativity that shows the new bottle of Brugal Añejo at sunset, a perfect time to enjoy a relaxed drink. It has also been re-versioned for radio, traditional and online.