Studied filmmaking and acting in Los Angeles and directed his first short film at the Lee Strasberg Theater Institute at the age of 16. Europe has seen him grow as a filmmaker. With a master´s degree in Digital Cinema at ECAM, more tan 40 film projects in his career, 20 awards and 60 selections at festivals, Santi is convinced that the important thing about the stories lies in putting a little of ourselves in each one of them .

Furthermore, he has led audiovisual projects for brands such as SEAT, ABC, Correos, Banco Santander, FOX, Doritos or ING, among others. And along with agencies like Leo Burnett, Y & R, LOLA, Kastner & Partners, Ogilvy or Sra. Rushmore he works every day to make advertising a story that people enjoy sharing.

¨My grandparents had a cinema back in Argentina and my parents, inspired by that model, had a video store; so I grew up telling stories. Now I still read, watch and listen to those, but I also tell them.¨