Juanjo Martínez started doing fashion films by chance. Having been an actor in Barcelona and Madrid for many years, he wanted to explore the other side of the camera and moved to New York to study Film Production.
When Juanjo Martínez returned to Spain he started working with brands like El Corte Inglés, Andrés Sardà, Carolina Herrera, Loewe, DelPozo, Bimba y Lola, Pedro del Hierro, Vogue Italia, among others.