Born in Barcelona, I started in this industry as an actor in cinema, television series and advertising, but always glued to my notepad to unleash my true passion: creating stories that later give life in images.

After a brief stint in directing indie short films, I was attracted to advertising direction for its ability to concentrate in a very short time the complete essence of an entire narrative. Almost ten years as an actor have made me understand very well what it feels like to be in front of a camera, and therefore how to work with the actors in my campaigns.

I love aesthetic and unusual stories, going deep into human idiosyncrasy and exposing it simply, sometimes crudely, as it really is. I try to make my work full of details, of magical moments, to feel that I am stealing a moment from the lives of the characters without even knowing of my presence.