ASICS – Campaign “The Ball Waits For No One”

9 October, 2018

The latest Asics campaign we worked on with Green Room

The Asics campaign called ” The ball waits for no one ” focuses on two movements that define tennis; control & speed. The photographer Gary Houlder captured these movements with international tennis players Coco Vandeweghe, David Goffin, and Julia Goerges.

John Dean has recorded them in a series of realistic on-court situations where they had to act fast and go the extra mile to be able to get to the ball in time and strike the ball back successfully. In just five days, we recreated two types of tennis courts, similar to the US Open tennis courts, to carry out the campaign in outstanding video formats and graphics.

Photographer: Gary Houlder
Director: John Dean
Production Co.: Aproductions
Executive producer: Agustín González
Pieces: TVC & Photo
Title: The ball waits for no one