Once again, YiLi Milk has chosen us to produce their latest spot ¨Heros¨ directed by one of the best international directors, Do Woon Kim.
The spot was filmed in only one hour and a half in Real Madrid´s Ciudad Deportiva with four of their players: Karim Benzema, Keylor Navas, Toni Kroos and Marcos Llorente.
This was one of two TVCs that had to be achieved in this short time slot. This was accomplished with careful scheduling for each player and with the help of personal escorts as their guides to arrive on time to their corresponding shooting locations.
All shots were taken on the field, where several large 6 meter by 6 meter green screens were placed and a professional bench was custom made with YiLi logos.
The high speed shots of the ball in motion and the slow motion shots of the kids soccer moves really bring this video to life.
Client: Yili Milk
Service Production company: Aproductions
Production company: WooFly
Director: Do Woon Kim
DOP: Ho Ji Yoon
Service Producer: Susan Walker
Agency: Ogilvy (China)